Microsoft's decision to axe the bizarre Nokia X "Android" experiment will refocus development to the right place: the Windows Phone OS.
So much for the Nokia X family of phones being good for Microsoft.
It didn't take long in Redmond's digestion of Nokia's devices unit to officially scrap the strange Nokia X Software Platform and the phones that went with it. Instead, Microsoft CEO Satya Nadella committed to converting phones in the Nokia X roadmap into Windows Phone devices bearing the Lumia name.
"We plan to shift select Nokia X product designs to become Lumia products running Windows," Nadella wrote in a statement.
Despite Microsoft device chief (and former Nokia CEO)Stephen Elop's assurance that Microsoft will still support existing Nokia X phones -- which include the Nokia X, Nokia X+,Nokia XL, and new Nokia X2 -- during their lifetimes, the message is clear: Nokia X is no more.
Bravo. X-ing out the X is a smart, confident stride for a company that's bringing smartphone design and production in-house for the first time.
Flippantly, the Nokia X platform is a mess. And by this I mean that the OS that was Nokia's experimental foray into using Android code as its programming backbone created an amateur-looking jumble of Nokia, Android, and Windows Phone services that ultimately limited the powers of all three. In fact, aimed at the emerging market, the Nokia X phones' strongest feature is a lower price point.
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